MyBuys, provider of multi-channel personalization solutions for online retailers and brands, has secured a third round of funding to the tune of $20 million. The round was led by Rho Ventures with participation from existing investors Lightspeed Ventures and Palomar Ventures. MyBuys builds profiles based on individual shoppers' behavior, and then uses a patented portfolio of algorithms and real-time optimization to deliver the most relevant recommendations to them.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/uJI2Fxdw-ec/
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