Back in early December of last year, we first reported that Google was toying around with the name "+1" for an upcoming social product. At the time, we were told it was sort of like Google's version of the "like" or "retweet" button. Today it officially launches as a way to share Google Search results that you like with your friends and the broader web in general. Oh, and also a way to inject social into Google Ads. To be clear, the version of +1 which is beginning to roll out today is not the toolbar version that we first got a glimpse of in December, that's apparently a different version that was being tested. This version of +1 actually launching is a small button that will reside next to each and every Google Search result. If you like the result, you click the +1 button and it gets shared with your social circle ? and the public (more on that in a bit).
Source: http://feedproxy.google.com/~r/Techcrunch/~3/mMVdxxY1T5g/
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