Google Builds a Search Algorithm With an Eye for Fashion

Shopping for clothes online has always been challenging for shoppers, but Google thinks it can make it less so with its new Boutiques offering. Boutiques uses a combination of cutting-edge search technology and expert opinion to enable apparel shoppers to create customized boutiques for putting together just the right look they want or to emulate celebrity or fashion favs at specialty shops based on those taste-makers' styles.

Source: http://www.technewsworld.com/rsstory/71266.html

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