London Is Now a Giant Board Game for Runners [Video]

The best way to do something unpleasant is to try to make it fun. So Nike—hoping to sell some shoes in the process—turned London into a giant online running game, sending competing players hurrying between urban checkpoints. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/KGAnpxFCI64/london-is-now-a-giant-board-game-for-runners

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